What major adjustment must logistics managers make during seasonal demand variations?

Logistics managers must primarily focus on adjusting inventory levels and transportation plans during seasonal demand variations. This is crucial because fluctuations in demand directly affect how much inventory is needed to meet customer needs and ensure product availability without excessive overstock.

By proactively adjusting inventory levels, managers can avoid stockouts during peak seasons and minimize excess inventory during slower periods, ensuring efficient use of resources. Additionally, they must adapt transportation plans to accommodate varying volumes of goods being moved in alignment with shifting demand patterns. This may include planning for increased shipping capacity during high-demand seasons or optimizing routes to reduce costs during lower-demand periods.

While increasing employee salaries, enhancing marketing strategies, or changing suppliers may have their own strategic relevance, they do not directly address the operational necessities and immediate adjustments that logistics managers are responsible for during shifts in customer demand.